Springboard Survey Panel

Springboard UK is owned and operated by Vision Critical, a well respected market research company with offices in London and around the world.

Vision Critical was founded by Angus Reid who is a leader in the market research industry with a career spanning over 30 years. Previously Angus Reid founded the Angus Reid group which grew to become one of America's largest research companies before he sold it to IPSOS in the year 2000.

Springboard was designed to give people just like you the chance to express your opinions in order to help household brands, government bodies, not-for-profit organizations and the media get a better understanding of public opinions. The opinions they receive via their online surveys are later analysed and the information is then passed onto various companies to help improve their products and services.


After you have joined, completed the short member questionnaire and confirmed your e-mail address you will be sent survey invitations via e-mail. Each invitation will list how much you will be paid to complete the survey, how long it will take and the date you must complete it by.

For taking online surveys at Springboard you will get Survey Cash which is stored in your online account. Once you have 25 Survey Cash in your account you can redeem a £25 cheque, a deposit into your Paypal account or a donatation of £25 to a UK charitable organization. On average you will receive 25p to £2.00 per survey you take, although for longer more complex surveys you may get a little more. Members of the site have reported that the online questionnaires at Springboard UK tend to be fairly short in length.

They also have the occasional prize draw where you can win extra money or Amazon gift cards, there is no set frequency for these draws. New members are entered straight into a draw to win £1000 cash.

The results of each online survey you take will be sent in their monthly newsletter and also published via regular updates on their member site.

Once you have become a member you must take part in at least one online survey every 3 months to keep your account active.

Privacy Policy

Your privacy will remain strictly confidential and your data will not be sold to any third party companies without your express permission.

Contact Information

Springboard UK
Vision Critical
1-7 Boundary Row - 1st Floor
London SE1 8HP

email: Contact page

Benefits of Becoming a Member

25p - £2.00 per survey on average
Redeem 25 Survey Cash for a £25 cheque
Option to receive your money via Paypal
Option to donate money to Charity
New members entered into a draw to win £1000 cash


Aged 16+
UK residents