What Exactly Are Focus Groups


Market research covers many different techniques. The most popular is taking paid surveys but there are also others such as focus and discussion groups, telephone interviews and mystery shopping. Before the Internet, discussion groups would have been the only way to find out consumer opinions. These days focus groups are still held to find out consumer's reactions about a companies products or services.

Earn From £50 To £250 Per Session


They will often be held in a hall, hotel conference or meeting room in your local area. It's even possible for a small one to one interview to take place in your own home. Groups will often be small in number, with around 3 - 15 people invited to take part. Another possibility is for a market research site to hold a discussion group in an online chat room, these are held more regularly but are often lower paid than the offline studies.

At the start of the session a moderator will brief all the participants on the topic of discussion. This could be anything from mobile phones, electronics, gadgets, tablet computers, confectionery, cars, movies, food, , hobbies, toiletries etc. A market research group like this usually lasts around 1 to 2 hours during which consumers will be asked for their opinions and feedback and have a discussion on the particular product, service or even the type of packaging.

The 10 Most Popular Sites Paying You To Participate In Focus Groups


There are many market research and other more specialised sites that offer opportunities such as focus groups, online chat groups and SMS research to their established members. If the option is on the registration form when you sign up then always select yes as you never know when an opportunity may arise. If you are looking to take part in a focus group then ensure you are registered with the following sites:

Panelbase one of the UK's fastest growing market research sites have been known to send out the odd group invitation to their established members. If you are selected then full information will be provided in the invitation e-mail. Your payment will be sent via either BACS or high street vouchers.

MRFGR work with many of the UK's biggest companies including ASDA, Sky, BBC, ITV, eBay and Envirofone just to name a few. They recruit thousands of new respondents every year to take part in focus group sessions, in depth interviews, workshops and online panels. Their standard groups usually last between 1.5 to 2 hours in duration. For your attendance and participation they pay their incentives in cash. For shorter projects they may also pay in vouchers, memberships or by giving you a free product.


Focus 4 People are looking for small groups of people to take part in their projects. Their sessions last on average around 2 hours and you are paid between £30 to £150 in cash on the day.

Saros are a specialised site that typically pay their participants £30 - £50 for a two hour discussion, they do also offer longer sessions that could pay hundreds of pounds. You can only take part in a maximum of 2 discussions a year from this site but still at the rates they pay seems like pretty easy money. All payments are given to you in cash at the end of the study.

Claret UK will pay you between £30 to £150 for attending groups or one on one interviews. Simply register on the site and you will be sent e-mails detailing any studies that are taking part in your area. If you are selected you will be paid in cash on the day.

FG UK Research is a high quality market research recruitment company. By registering on their website you will be added to their database and could earn up to £250 cash for giving your opinions. At FG UK you can instantly view all projects that they currently have available.

Focus for Research is mainly for people living in the Central and Greater London areas. They offer discussion groups, one to one interviews, hall tests and online surveys. Any respondents who take part will be rewarded with a cash incentive.
FocusForce has a database of over 30,000 people that is growing daily. They are looking for bright, articulate and creative people of all ages (under 16's with parental permission) to take part in market research groups and interviews. Simply register your details with them and you will be contacted if you are chosen to take part.

FocusForce has a database of over 30,000 people that is growing daily. They are looking for bright, articulate and creative people of all ages (under 16's with parental permission) to take part in market research groups and interviews. Simply register your details with them and you will be contacted if you are chosen to take part.