Why
Survey Sites Offer Cash Incentives
There are many market research
sites that offer consumers rewards for completing their online surveys. These
rewards consist of either an entry into prize draws, vouchers that can be spent
either online or on the high street, gifts or cash incentives.
From our own
research we have found that people would prefer to take surveys that offer
vouchers or cash incentives for their efforts. The amounts that are paid per
survey completion are at the market research companies discretion. If a company
was looking to spend thousands of pounds to get the information they want it is
likely that a larger amount would be paid to you for your participation. If
companies are on a smaller budget then these are the type of online surveys
where you will receive either entry into a prize draw or vouchers for
participating.
Why are
cash incentives so popular?
If offering
cash incentives cuts into a market research sites budget then why are they so
popular. The first reason is that when money is offered for taking surveys the
response rate increases dramatically, for example if we offered you to take part
in an online survey that only gave you one entry into a prize draw along with
50,000 other people the chance of you taking it would be much lower than if we
guaranteed you to receive £10 added straight into your account. The second
reason is that gift vouchers are not always redeemable in every area (this is
why online gift vouchers are now being offered on some sites) and offering cash
incentives has appeal to everyone.
To conclude
offering cash incentives not only benefits the person taking the survey but also
the market research company as they get larger numbers of participants. Overall
this means better data for the market research company and a happy survey taker!
Top 5 UK
Cash Paying Surveys Sites
You Gov - Pays up to £10 per Survey
Panel Base - 50p - £3 each & £3 on registration
Palm Research - 2 daily surveys at $1 each
Survey Head - Available Worldwide - $5 for
registering and cash out once you hit $25
NOP Surveys - Pay Cash Incentives on longer
surveys
Top 5 International Survey Panels
Global Test Market - Pays $2 - $60 each
Survey Head - International panel with $5 free
on registration
Palm Research - 2 Daily online surveys at $1
each
Vindale Research - Pays $5 - $75 each, payment
is sent via Paypal
For more online surveys visit our
UK paid survey or
International survey section for full unbiased
reviews on every cash, voucher and prize draw paying market research company.